Technical innovation maintains a steady forward pace when it comes to developing new products. Some products aren’t brand new, but are reaching a new set of clientele. Hosted IP PBX is one of the products that was adopted by small businesses early on and has now started to reach into larger companies. This is a common trend for small businesses to be the early adopters for newer products, then the larger companies begin to pick it up.
For most businesses, the idea of investing in a brand new product seems risky, especially for large businesses. But this risk level lowers once the technology has been used for a bit by smaller companies. The product starts to gain more traction once the technology has developed and the bugs have been worked out. The larger businesses decide it’s time to make a change when there are studies and data to back up the effectiveness of the product. Agents, this progression from small to larger businesses is a great opportunity for you to expand your client reach when it comes to Hosted IP PBX.
Overcoming the new technology hump
When Hosted IP PBX first came out, it got the same reaction as other new products: Companies were interested but larger businesses weren’t ready to switch. After the product was used for a while, larger companies started accepting Hosted IP PBX as an option for their business. I was selling hosted mostly to small businesses (10-20 people). Now that larger businesses have seen it work for the smaller companies they have taken on the system. This has helped broaden my scope of selling because larger companies are more receptive to hearing about how Hosted IP PBX has worked for small businesses as well as other large businesses.
One of the reasons Hosted IP PBX has caught on is because the telecommunication companies are able to provide these new solutions at reasonable prices. One study done by InfoTrack estimates that, “U.S. spending on unified communications technologies will increase by an average of 10% per year, led by spending on Hosted IP telephony services, which will almost triple between 2011 and 2016.” This is good news for anyone selling Hosted IP PBX because the market is there and companies of all sizes are ready to buy.
With Hosted IP PBX on the rise and the product continuing to evolve, it’s a good time for companies to look into updating their systems. This means even more good news for agents because large and small businesses are both looking at how Hosted could work for their company with so many others upgrading. With businesses big and small looking into Hosted IP PBX, there's ample opportunity to increase sales; and as an agent, that's all you can really ask for!